Privacy Policy

When you visit our site or make a purchase, we collect certain information to provide and improve our services. This includes your name, email address, shipping address, payment details (processed securely through Stripe), and browsing behavior such as pages visited and products viewed. We may also collect device information and IP addresses for analytics and security purposes.

Your information allows us to process orders, personalize your shopping experience, send transactional emails (order confirmations, shipping updates), and — only with your consent — deliver marketing communications about new collections and promotions. We also use aggregated, anonymized data to analyze trends and improve our products and website experience.

We never sell your personal data. We share information only with trusted service providers essential to our operations: Stripe for payment processing, our shipping carriers for order fulfillment, and analytics services to help us understand site performance. Each provider is contractually bound to protect your data and use it solely for the services they provide to us.

We use essential cookies to keep your cart and session active, and optional analytics and marketing preferences you control in our Cookie settings panel (link in the site footer). You can also adjust cookies in your browser. Turning off optional cookies does not affect your ability to browse or purchase from our store.

All transactions are encrypted using industry-standard TLS/SSL technology. Payment information is processed directly by Stripe and never stored on our servers. We implement access controls, regular security audits, and secure infrastructure practices to safeguard your data against unauthorized access or disclosure.

You have the right to access, correct, or delete the personal information we hold about you. You may also withdraw consent for marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly. California residents have additional rights under the CCPA, and EU/UK residents are protected under the GDPR. We honor all applicable data protection laws.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Order records are retained for a minimum of 7 years for tax and accounting compliance. You may request deletion of your account data at any time.

For any privacy-related questions, requests, or concerns, please contact our team at privacy@mercibeauté.com. We aim to respond to all inquiries within 48 hours.